MAC, short for Make-up art cosmetics, was started in Canada by Frank Toskan, an artist & photographer, & Frank Angelo in 1984. The products were originally created to withstand the vigors of photo-shoots & are adored by countless celebrities which, in lieu of traditional advertising, serves as a main source of advertising for the brand.
Color palettes have been developed by MAC Cosmetics for every possible shade, tone & type of skin. Well over 160 shades of lipstick & 150 shades of eyeshadow have been created to date with numerous finishes. MAC consistently releases fresh, new, limited edition collections & regularly uses their momentum to feature philanthropic & educational campaigns.