In 1966, two hiking enthusiasts founded a small mountaineering retail store in the heart of San Francisco's North Beach. The company soon became known as The North Face, a retailer of high-performance climbing and backpacking equipment. (The name was selected because in the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable to climb.) In 1968, The North Face began designing and manufacturing its own brand of high-performance mountaineering apparel and equipment, and in the early 1980s, extreme skiwear was added to the product offering. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.Using all types of proprietary technology, TNF provides The North Face jackets, The North Face clothes, The North Face pants, The North Face bags and The North Face shoes with quality, durability, and above all else, functionality. Throughout the years, The North Face jacket and outerwear division has set the standard in the industry. With styles such as The North Face Denali jacket and vest, The North Face Apex Bionic jackets, and The North Face Nupste jackets, The North Face jackets proves time and time again that they are at the forefront of high-performance apparel.