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Since their humble beginnings as a jewelry shop in Tokyo, Seiko has grown to become known as as one of the world's premier watchmakers. Their rich history is marked by a number of firsts, as Seiko was the first company to produce a television commercial in Japan; the world's first company to introduce a quartz watch as well as quartz chronograph; and the first company to develop Kinetic watch movements. Seiko's unbroken tradition of leadership has become a model to which others aspire, as well as a standard that serves to inspire.
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